When talking about a content marketing plan, it is important to note that this is more than just simply creating, distributing and sharing content in an attempt to engage audiences and improve on your brand. With a content marketing plan, you will also be looking to create a strategic approach that then fits into a broader strategy.
Business is Booming
Many businesses are more concerned with impressions and clicks for their online ads, and look at these metrics to measure success. The reason for this is fairly straightforward – getting more traffic to your website and increasing exposure should get you more business, right?