So you love the look of your business’s website. You adore the colours and the design really stands out. In fact, you spent a lot of time and money putting it together so it looks modern and stylish. But is your website actually helping your business? Or could your well-designed site actually be hindering you?
Is Your Website Working For You?
You need to be happy with the look of your site but you also need to be sure it is giving the right impression to your clients and customers. And you need to make sure that it is delivering in terms of investment, and is acting as an effective marketing tool to grow your business, increase sales, and expand awareness. Sometimes businesses simply see they have a website, and leave it at that. But your website is the face of your business and it should sell it effectively. Do you need a facelift?
Signs Your Website is Not Working
Your appearance doesn’t suit your company: you need a website that communicates what your business is all about. A bright and vibrant site may be great for a consumer brand but not ideal for a professional services firm.
Content is not engaging: generic content or badly written content will also give a bad impression, as well as harm your rankings. Your content should solve your readers’ needs and work to create a positive impression of your company.
Functionality in not important: you need to think about what you want to achieve with your website and then work out how your website will deliver on this aim. If you are primarily aimed at having people buy from your site then there should be a clear path to purchase and a variety of ways you can interact with buyers to ensure they are making a purchase.
Usability is poor: your website is telling clients how efficient you are and how you can be relied on a trusted. If your website is impossible to navigate and slow to load, people will go elsewhere. You need a responsive site that works for you.
It can help to get an impartial website review for your site so you can see if your site is truly working well for your business. A website review provides you with the knowledge and power you need for a more effective online presence.