The buzzword of marketing, digital and traditional, is coordinated. You need to set up a coordinated and connected strategy so you maximise your marketing efforts and reach the audience you need for optimum conversions and sales. A coordinated search strategy which encompasses paid and organic search features increases page authority, helps develop awareness, and gathers the date you need to make effective marketing decisions.
When it comes to SEO, you have three ways to handle it. You do your SEO work in-house, you collaborate with another part of the company or a partner company, or you outsource your SEO. Unless you have a reasonably large company and a budget for working on SEO, you are likely to find it a struggle going it alone, or with the collaboration of another part of the business. Outsourcing SEO is a good option for small businesses and entrepreneurs. Here’s why:
SEO – search engine optimisation – is the practice of moving a website higher up the rankings in the search engines like Google. SEO works by looking at what makes a page rank highly, and improving sites so they meet these specifications. Google largely sets the pace when it comes to “deciding” how and why pages and sites are successful. Since Google seems to always be changing the rules, is it still worth it to sign up to an SEO strategy?