When it comes to ranking highly in the search engines, it is important to have high quality links coming into your site, and it is important to have a lot of them. Google places high value on these inbound links when working out how to rank sites highest. Therefore, your links are vitally important. Which is where link outreach, or link building, comes in.
Look online and you’ll see many bloggers and web experts saying that the link is dead. They claim that links are no longer as important as they used to be. That Google updates have taken focus off links.
Link building. Your nemesis. You spend hours link-building with little to show for it. It's difficult to get your links on the best sites. It's tough to pull it all together to get results.
But don't give up. If you want to improve your rankings in Google you need quality link placements – link building is still your best bet for higher rankings.