Talk about link building and you’ll get some people saying “link building is dead.” We disagree, along with many other experts that share our view. Link building is not dead, it is very much alive – and still a vital part of the Google ranking factor.
Link building or link outreach is tough – but it can work wonders for your business. Link building is the process of getting links on other websites that point back to your site. And the links must be high quality. If you have plenty of these high quality links, search engines are more likely to rank your page highly.
When it comes to ranking highly in the search engines, it is important to have high quality links coming into your site, and it is important to have a lot of them. Google places high value on these inbound links when working out how to rank sites highest. Therefore, your links are vitally important. Which is where link outreach, or link building, comes in.