So you love the look of your business’s website. You adore the colours and the design really stands out. In fact, you spent a lot of time and money putting it together so it looks modern and stylish. But is your website actually helping your business? Or could your well-designed site actually be hindering you?
Get ready – 2017 is set to be the year of the mobile device. Figures show that, last year, mobile devices took over from desktop computers as the primary means of accessing the internet. More and more people are relying on their mobile devices for all their web needs, day in, day out.
Many businesses are more concerned with impressions and clicks for their online ads, and look at these metrics to measure success. The reason for this is fairly straightforward – getting more traffic to your website and increasing exposure should get you more business, right?