Link building or link outreach is tough – but it can work wonders for your business. Link building is the process of getting links on other websites that point back to your site. And the links must be high quality. If you have plenty of these high quality links, search engines are more likely to rank your page highly.
If you’re like most small businesses you probably don’t have the budget to hire a social media manager or a publicist, so you have to learn to be Jack or Jill or all trades on your marketing tasks. And that includes managing a blogger outreach campaign. This can be a time consuming task, but thankfully there are strategies and resources available to help you succeed. Here’s what you need to do if you go it alone, or if you outsource this crucial job.
Look online and you’ll see many bloggers and web experts saying that the link is dead. They claim that links are no longer as important as they used to be. That Google updates have taken focus off links.