Ocere Blog

How Can Paid Marketing Complement Organic Marketing?

[fa icon="calendar'] 10-Feb-2017 11:00:00 / by Remi Ashton posted in SEO, White Label

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The buzzword of marketing, digital and traditional, is coordinated. You need to set up a coordinated and connected strategy so you maximise your marketing efforts and reach the audience you need for optimum conversions and sales. A coordinated search strategy which encompasses paid and organic search features increases page authority, helps develop awareness, and gathers the date you need to make effective marketing decisions.

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5 Ways to Change Impressions to Conversions

[fa icon="calendar'] 09-Feb-2017 14:00:00 / by Ben Beard posted in SEO, Lead Gen, Conversions

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Many businesses are more concerned with impressions and clicks for their online ads, and look at these metrics to measure success. The reason for this is fairly straightforward – getting more traffic to your website and increasing exposure should get you more business, right?

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How Does Outsourcing SEO Benefit Your Business?

[fa icon="calendar'] 06-Feb-2017 09:00:00 / by Remi Ashton posted in SEO, White Label

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When it comes to SEO, you have three ways to handle it. You do your SEO work in-house, you collaborate with another part of the company or a partner company, or you outsource your SEO. Unless you have a reasonably large company and a budget for working on SEO, you are likely to find it a struggle going it alone, or with the collaboration of another part of the business. Outsourcing SEO is a good option for small businesses and entrepreneurs. Here’s why:

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