The buzzword of marketing, digital and traditional, is coordinated. You need to set up a coordinated and connected strategy so you maximise your marketing efforts and reach the audience you need for optimum conversions and sales. A coordinated search strategy which encompasses paid and organic search features increases page authority, helps develop awareness, and gathers the date you need to make effective marketing decisions.
Many businesses are more concerned with impressions and clicks for their online ads, and look at these metrics to measure success. The reason for this is fairly straightforward – getting more traffic to your website and increasing exposure should get you more business, right?
When it comes to SEO, you have three ways to handle it. You do your SEO work in-house, you collaborate with another part of the company or a partner company, or you outsource your SEO. Unless you have a reasonably large company and a budget for working on SEO, you are likely to find it a struggle going it alone, or with the collaboration of another part of the business. Outsourcing SEO is a good option for small businesses and entrepreneurs. Here’s why: