Get ready – 2017 is set to be the year of the mobile device. Figures show that, last year, mobile devices took over from desktop computers as the primary means of accessing the internet. More and more people are relying on their mobile devices for all their web needs, day in, day out.
Having a mobile-optimised website is no longer a luxury or an option. It is essential. If your site is not properly optimised for mobile use you will see your digital marketing success rapidly decrease as the year goes on. Is your website mobile friendly? Here’s how to find out:
How to Check If Your Site is Mobile-Ready
Up until now, Google based its rankings on desktop versions of websites. But in 2017 there is going to be a greater focus on a mobile-first index that bases rankings on mobile versions.
You can check your site’s mobile capacities by using free Google tools which will tell you where you are going right, and wrong.
It also helps to look at these main aspects which will demonstrate how well your site is working on mobile devices:
Use responsive design as this will enable sites to work with desktop or mobile devices. Websites using this type of design respond better to different screen sizes – the content remains the same but the design alters. You should also look at the speed of your website. It is a good idea to check the speed of your website across data networks as this affects the success of your site for mobile users. And look at how the design of a site is created with mobile users in mind. They are typically goal oriented and eager to reach the page they need in as few clicks as possible.
Check Usability Across Devices
It is not enough to see that your site is mobile-friendly. You also need to check that it is usable across a range of devices. It is important to look at this aspect of your site design. And, even if your mobile site is compatible with mobile devices, it doesn’t mean that it is easy to navigate and use.