When it comes to SEO, you have three ways to handle it. You do your SEO work in-house, you collaborate with another part of the company or a partner company, or you outsource your SEO. Unless you have a reasonably large company and a budget for working on SEO, you are likely to find it a struggle going it alone, or with the collaboration of another part of the business. Outsourcing SEO is a good option for small businesses and entrepreneurs. Here’s why:
Advantages of Outsourcing SEO
SEO is complex. The field changes frequently. New algorithms are developed all the time. If you are not on top of all these changes, you will lose out. Since you may not be an SEO specialist who has time to invest in learning about SEO developments, it benefits you to outsource this task to someone with more time and more expertise.
Also, if you use outdated methods you risk having your site penalised. The wrong procedures can be harmful to your site and your business.
SEO is broad. Unless you are an SEO expert it is unlikely you will have the breadth of skills needed to run a successful campaign. For example, you need to think about strategy as well as the day-to-day running of the campaign. You also need expertise in web design, research, and development. If you don’t have this breadth of skills, it is worth finding someone else who does.
SEO requires a sustained effort. It is not enough to start an SEO campaign and think you’ll get results in a few weeks. It needs someone monitoring and tweaking the actions against results, and maintaining activity over months. There are no shortcuts to effective SEO, which is why many businesses find it more beneficial to outsource this task to a company where SEO is their main business.
SEO and internet marketing agencies live and breathe SEO. You’ll be confident that you’ll get the best results with minimum effort, providing you choose the right partner.