Don’t get complacent when you outsource SEO to an agency. There’s no need to get paranoid, but there is a need to check what the SEO company is doing so you can be sure you are getting the best results for your brand. Your relationship with an SEO company does not end when you sign the contract. Here are the six things you need to watch when you are working with an agency to deliver SEO benefits to your site.
- Suggestions for Improvements
Make sure you monitor whether an agency is actually telling you what they are doing, and how things can be improved. An agency that is largely silent may be using unwelcome tactics so even if your rankings do rise, you could get hit with a penalty that would undo all your hard work. Plus, if an agency tells you nothing it could mean they are doing nothing. Check that the agency offers suggestions as well as results.
You should be curious how the firm is doing their job. Ask what exactly they are doing. If they can’t talk about their techniques or they say it is too complex or confidential, be warned.
You are obviously going to monitor for manual penalties. If you get one of these it really works against your site. It doesn’t necessarily mean the SEO firm is at fault but do some digging to make sure.
Again, obviously, you will be monitoring your rankings. However, it is not wise to obsess over rankings or to expect too much improvement in too short a time. If you are concerned that your rankings are still not where you want them to be, talk to the firm and they should be able to tell you what they are doing to make a difference.
Monitor for a sudden drop in traffic, as this could be the result of an algorithmic penalty. It may or may not be the agency’s fault. You need to find out what’s going on.
- Ranking for the Wrong Keywords
You should have an idea of what your target keywords are. If you suddenly start ranking high for completely different keywords this could be the sign of a problem and you need to get it checked out.