Have you got a website? Do you get enough leads? Unfortunately, having one doesn’t necessarily mean you will get the other. Many business owners and entrepreneurs wrongly assume that generating internet leads is a no-brainer. Leads are difficult to generate, even via the internet. To find out why you are not getting the internet leads you need, check out these four reasons why online lead generation fails – and what you can do about it.
- No Clear Lead Generation Strategy
It’s great to have a website, but you also need to have a clear strategy on how your website will work for you – generating leads and improving sales. You’ll know that the internet is packed full of websites like yours. Simply having an internet presence does not mean you’ll get leads – you need to ensure that the right people are visiting your page, and not your competition.
- Lack of Call to Action
A high quality website or sites with information and articles is great, but in order to convert visits to leads you need to include strong, clear calls to action on every relevant page. You need to tell people what they can do to make their lives easier.
- Not Using All the Available Resources
Why limit your lead generation to just your own website? Your website is the ideal place to give an overview of your products and services, your prices, your USP; but it doesn’t necessarily compel people to take action. Use of a specialised lead generation service which provides its own highly targeted websites to generate your leads is one extra way you can make the internet work for you.
- Failing to Measure Lead Generation Success (Or Failure)
A shocking amount of small businesses have no idea how successful or not their lead generation campaigns are. You probably don’t have money or time to throw down the drain so make sure you are testing and analysing results so that you get the best from internet lead generation – and if you are really short on time or expertise, get the professionals in to help you out.